Festivals, immersive events and experiences that need a place to feel like it has rules. Hospitality groups building a concept with more to it than a room. Writers, studios and brands developing a fictional world that has to hold up under attention.

The world and the evidence of it. Geography, named locations, the people who'd be there, and the objects they'd carry home.

Scope is set per project, since a single location and a whole estate are different jobs.

The longest of anything here. Worlds are built in layers, and the detail is the point.