Venues and hospitality groups deciding what a place should feel like before anyone builds it. Brands and event producers who need one look to hold across a campaign. Anyone with forty good options and no way to choose between them.

A direction you can hand to other people. Palette, references, and the rules a project has to follow, delivered so a photographer, a fabricator or a designer can all work from the same brief.

Scope is set per project, since a single scheme and three competing routes are different jobs.

Usually a few weeks from brief to direction. Ongoing projects continue as long as the work does.