the work
the work
the work
the work
the work
the work
Showing a thing before it's built.
Proposal and pitch imagery for events, spaces and campaigns, staged accurately, branded, populated, and rendered to the real constraints so what's on screen could actually be produced.
Spaces invented outright, in surreal cities and verdant country.
Interiors, exteriors, cutaways and dioramas. A dreamy hotel, abstract estate, or a curious room. Somewhere that doesn’t exist— yet.
Typography, layout, print and packaging.
Identity systems, invitations, posters, collateral. Design that comes out of the imagery rather than being applied on top of it, so the printed thing belongs to the same world as the pictures.
Establishing the visual language a project runs on, then keeping it consistent.
Palette, casting, staging, sequence, and the judgement calls about what stays in frame and what the eye should land on first.
A place is a backdrop. A world has texture and weight.
Landscapes, guests, dress codes, objects- something new to find every time you look.
A series should read as a sequence, not a folder.
Narrative built across images that share a place, a time and a cast, so the set
says something none of the individual frames could on their own.
Four years inside Midjourney, V4 through V8.
Model selection, prompt architecture, negative prompting, style referencing. The distance between a lucky output and a controlled one, repeatable across a full series.